Privacy policy
Privacy Policy
Last updated: October 7, 2025
This Privacy Policy describes how Innocent Health Ltd T/A Novomins Nutrition (“Novomins”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from novomins.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”).
For data-protection purposes, Innocent Health Ltd is the data controller of your personal information.
- Changes to This Privacy Policy
- How We Collect and Use Your Personal Information
- What Personal Information We Collect
- Klar Attribution
- How We Use Your Personal Information & Lawful Bases
- Cookies
- How We Disclose Personal Information
- User Generated Content
- Third Party Websites and Links
- Children’s Data
- Security and Retention
- Your Rights
- Complaints
- International Users & Transfers
- Contact
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect (and have collected over the past 12 months) personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms, and protect the Services, our rights, and those of our users and others.
What Personal Information We Collect
A. Information We Collect Directly from You
- Contact details: name, address, phone number, and email.
- Order information: billing and shipping addresses, payment confirmation, email address, phone number, and purchase history.
- Account information: username, password, security details.
- Shopping & account features: items viewed, cart, wishlist activity, loyalty points/balances, product reviews, referrals, gift cards.
- Customer support: information you include in messages or correspondence with us.
B. Information We Collect Automatically
We automatically collect certain information about your interaction with the Services (“Usage Data”), using cookies, pixels and similar technologies. Usage Data may include device and browser information, network details, IP address, and information about how you interact with the Site and your account.
C. Information We Obtain from Third Parties
- Service providers (e.g., Shopify hosting, payment processors, shipping/fulfilment partners).
- Marketing and analytics partners to help us understand site usage and advertising effectiveness.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
Klar Attribution
We use Klar Insights GmbH (Marktstr. 18, 80802 Munich, Germany) for reach measurement and statistical analysis. Processing is based on your consent under Article 6(1)(a) GDPR and, where applicable, §25(1) TTDSG (for non-essential cookies).
Objection / Opt-out: Use our privacy choices to set a do_not_track cookie on novomins.com.
Please keep this cookie to remain opted out. More information: https://www.getklar.com/data-protection.
How We Use Your Personal Information & Lawful Bases
Providing Products and Services. We use your information to process payments, fulfil orders, send notifications about purchases/returns/exchanges, manage your account, arrange shipping and returns, and provide related features. Shopify may process your data as set out in Shopify’s policies.
Marketing and Advertising. We may send marketing communications (email/SMS/post) and show online ads, relying on consent where required, or legitimate interests for existing customers (subject to your opt-out).
Security and Fraud Prevention. We use information to detect, investigate, and act on potential fraud, illegal or malicious activity.
Customer Support and Service Improvement. We use your information to provide support and improve our Services.
| Purpose | Legal Basis (GDPR Art. 6) |
|---|---|
| Orders, payments, returns, account management | Contract (Art. 6(1)(b)) |
| Customer service & communications | Legitimate interests (Art. 6(1)(f)) |
| Email/SMS marketing & online ads | Consent (Art. 6(1)(a)) or Legitimate interests for existing customers where permitted (Art. 6(1)(f)) |
| Analytics/advertising cookies | Consent (Art. 6(1)(a)) |
| Fraud prevention & website security | Legitimate interests (Art. 6(1)(f)) |
| Legal/tax compliance | Legal obligation (Art. 6(1)(c)) |
Cookies
We use cookies and similar technologies on our Site. Essential cookies are necessary for core functionality. Analytics and marketing cookies are used only with your consent via our cookie banner. You can change or withdraw consent at any time via /privacy-choices or your browser settings. For Shopify cookie details, see https://www.shopify.com/legal/cookies.
Our website recognises the Global Privacy Control (GPC) signal and treats it as a valid opt-out of sharing/targeted advertising for the associated browser/device. Where possible, we apply the opt-out to your account as well. Other browser “Do Not Track” signals are not recognised.
